Website design is often performed either by technology-biased people or by artisans and thus results either in a domination of technological solutions or fancy artistic solutions. Observing however which websites evolve successfully over a dozen of years we realise that these are those that properly match their layout and playout to the expectations and especially the cultures of their users. A website may be characterised by six dimensions: presentation, content, functionality, stories to be played, context and user intentions and needs. The last two dimensions heavily depend on the culture of the website customer. Culture studies developed models on passivity resp. multi-tasking or on general pattern of thinking or feeling or acting of users. In this paper we study the desiderata of low and high context of culture for website design and compare them to the Lewis and Hofstede model.
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