Big data has several applications like page bank algorithm, recommendation system, sentimental analysis, and many more. Recommendation is the key to success for discovering and retrieval of content in this era of huge data . Association Rule Mining (ARM) algorithm is mostly used for recommendation systems. User behaviour is given input to ARM in key/value pair format which can be generated by Map-Reduce function . ARM attempts to find frequent item sets among large datasets and describes the association relationships among different attributes. Market-Basket analysis is the major application of ARM used to predict customer's purchasing behaviour and recommend product to customer . For implementing this recommendation systems there are several programming languages and scala is one among them which is an object oriented and also supports functional programming . For processing large amount of data, functional programming is faster and easier, but in some cases we need to provide security for sensitive data. Also scala runs on Java Virtual Machine (JVM) and also scala can execute Java code since scala code is converted to Java Byte code when compiled. So scala will have a better advantage to implement big data applications.
IOS Press, Inc.
6751 Tepper Drive
Clifton, VA 20124
Tel.: +1 703 830 6300
Fax: +1 703 830 2300 email@example.com
(Corporate matters and books only) IOS Press c/o Accucoms US, Inc.
For North America Sales and Customer Service
West Point Commons
Lansdale PA 19446
Tel.: +1 866 855 8967
Fax: +1 215 660 5042 firstname.lastname@example.org