This paper presents a relatively new approach to show how a web usability classical paradigm can be benefit from quantitative data of a non-classical approach. In a pilot stage, we used experimental eye tracking data acquired from 11 participants faced to a three simple tasks on a web page.
Results show advantages by using eye tracking data to identify and verify some usability problems of a web page. Along the paper, some hints are presented for people interested in measure web usability by using such approach. However, a deeper study should be carried out in order to generalize our results toward the construction of a methodology to be followed by a web developer or interested people in such field of research.
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