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In recent years, the rise of social media has driven business opportunities. This study explored the economy of closed social media fan groups, which represent a type of customer-to-customer (C2C) model. On the basis of the analysis of the current situation, we propose a three-step process that sets up the integration models for (1) the channel and stock, (2) supplier orders, and (3) consumers; compare As-Is and To-Be logistics on the one hand and cash flows and information flows on the other; and offer corresponding plans and suggestions.
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