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Electric vehicle (BEV) is different from the traditional vehicle with technology and structure. It has high creative freedom of the appearance design. However, whether this new concept can meet user preferences is a common problem which is also facing by designers. Research methods of Miryoku Engineering can effectively deal with the emotion evaluation between user preferences and product attractiveness. This study analyzed the user preferences of BEV form characteristics through the Evaluation Grid Method (EGM) and the Quantification Theory Type I (QT-1), captured the effective form attractiveness and design factors which come from the users' perceptual, and put forward the conceptual design method of attractiveness factors. Through the Miryoku Engineering application, this study aims to explore a more reliable method to enhance customer satisfaction of BEV in appearance design.
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